Philosophy & Objectives of Mass Communication

Our philosophy derives from the conceptualization of Mass Communication as an omnibus discipline – a characteristic that explains its popularity as a field of study in universities. The mission of the Department of Mass Communication at Nnamdi Azikiwe University is to advance the frontiers of knowledge in the field of communication and respond to the growing need of an increasingly intellectual crop of journalists, media professionals, researchers and other professionals who form the workforce of the Nation’s rapidly growing Information Sector and the larger world of high-tech communication. Keeping a close eye on the Media/Communication Industry serves as a good guide for determining what courses are relevant in the fast-changing field of Mass Communication.


The objective of the Mass Communication programme is to equip students with the skills and knowledge necessary for working as professionals in a wide variety of communication areas comprising Radio, Television, Motion Picture, Newspaper, Magazine, Online and New Media, Public Relations, Advertising, News Agency, Book Publishing, different types of information services and of course, the Academia. The vision of the Department is to produce self-reliant Mass Communication graduates. The Mass Communication programme is therefore, designed with a lot of emphasis on the practical training of students.


In addition to the specialized knowledge and skills acquired through core Mass Communication courses, liberal education is necessary to broaden the intellectual horizon of Mass Communication graduates on just about anything, as their profession demands. Consequently, the syllabus of our programme comprises purely professional courses in addition to Mass Communication theory, Social Sciences Research Methodology, Sociology, Psychology, Political Science, Economics, Computer Science, Languages such as English and French, and General Studies.