Mass Communication Course Descriptions

2.1 PRE-DEGREE DIPLOMA PROGRAMME IN MASS COMMUNICATION

2.1.10 COURSE OUTLINE

To qualify for the award of the diploma, a student must take and pass courses totaling a minimum of fifty-six (56) units. Each 2-unit courses will have two contact hours per week. Practical, production and writing courses (indicated with asterisks) will each involve two hours of lecture and one hour of practical work, giving a total of three hours. The required courses for the four semester of the two-year programme are as follows:

FIRST SEMESTER (YEAR ONE)                           Units

MAC 001 Introduction to Mass Communication       2

MAC 011 Introduction to Reporting and

Newswriting*                                             3

MAC 021 History of Nigerian Mass Media               2

MAC 061 English for Mass Communication*           3

SOC 001 Introduction to Sociology                           2

 Total                                                              12 Units

 

SECOND SEMESTER (YEAR ONE)                                                                                                  Units

MAC 002 Introduction to Mass

Communication II*                                         3

MAC 012 Writing for the Mass Media*                    3

MAC 022 Traditional/African Communication

System                                                                        2

MAC 042 Principles of Broadcasting                         2

MAC 052 Principles and Practice of Public

Relations                                                         2

Total                                                               12 Units

 

THIRD SEMESTER (YEAR TWO)                   Units

MAC 013 Writing for the Mass Media II                  3

MAC 023 Mass Media and Society                           2

MAC 033 Newspaper Editing and Production*        3

MAC 053 Advertising Principles and Practice           2

MAC 063 Graphics of Mass Communication*          3

MAC 074A Research Project/Long Essay I   2

Total                                                               15 Units  

FOURTH SEMESTER COURSES (YEAR TWO)                     Units

MAC 024 Ethics and Law of Mass

Communication                                                                 2

MAC 034 Magazine Editing and Production*                                   3

MAC 044 Radio/TV Programme Writing and Production*               3

MAC 064 Introduction to Photojournalism*                                     3

MAC 074B Research Project/Long Essay II                                      4

Total                                                                                        15 Units  

2.1.11 COURSE DESCRIPTION

MAC 001 & 002:  INTRODUTION TO MASS COMMUNICATION I & II (5 UNITS)

The course entails a study of Mass Communication as a sub-type of human communication.  The content also includes an overview of the elements and processes of communication and a survey of mass media and mass media audiences.

MAC 011:      INTRODUCTION TO REPORTING AND NEWS WRITING (3 UNITS)

Examination of various definitions of news: definitions of news elements and evaluations of news in Nigerian and foreign media. Practical work in reporting and copy preparation to meet deadline: students should be assigned beats in and around the university. 

MAC 012 & 013:       WRITING FOR THE MASS MEDIA I&II (6 UNITS)

Instruction and practice in writing for different mass media. With emphasis on development of the journalistic style, knowledge of and proficiency in grammar and the use of language for Mass Communication purposes. Different types of media writing, in addition to news (feature, editorial, critical review etc) and modalities for effectively packaging them for the different mass media.

In Writing for the Mass Media I, emphasis is placed on proficiency in grammar – writing of simple short sentences, punctuation etc. At least, not less than two written exercises/assignments are given for proper development of writing skills.

In Writing for the Mass Media II, students are further encouraged to write sample news, feature stories, newspaper editorials and radio news commentaries – since the diploma programme is also generally designed to improve the skills of practicing media personnel who are admitted for the two-year diploma course (Diploma in Mass Communication).

MAC 021: HISTORY OF NIGERIA MASS MEDIA (2 UNITS)

This course traces the major trends in the development of the mass media in Nigeria as well as the contribution of the mass media to the nation’s development from colonial times to the present.

MAC 022:  AFRICAN COMMUNICATION SYSTEM (2 UNITS)

Structure, form and content of African oral traditional communication. Brief survey of modern mass media systems and their relationship to oral traditional media (Ora-media). Types of Ora-media, their strengths and weaknesses.

MAC 023:   MASS MEDIA AND SOCIETY (2 UNITS)

Understanding the relationship between the mass media and society within which the media operate. Study of the mass media as social institutions. Internal dynamics and control of the mass media; media content and effects. Role of the mass media in the development of society. Communication and the issue of rights: human rights, women’s rights, children’s rights and an understanding of the Millennium Development Goals and Post-2015 Development Plan.

MAC 024:   ETHICS AND LAW OF MASS COMMUNICATION (2 UNITS)

Study of the moral/ethical standards applicable to Mass Communication. Ethical responsibilities of journalists as well as other individuals and groups engaged in the production, transmission and consumption of mass communication content. Consideration of the code of ethics and other self-regulatory mechanisms. Framework within which the mass media should operate. Concept of freedom of the press and legal control of the mass media through laws such as Libel, Privacy, contempt of Court, Copyright and Official Secrets Act etc. 

MAC 033: NEWSPAPER EDITING AND PRODUCTION (3 UNITS)

Understanding of the characteristics of the newspaper as a medium of Mass Communication. Knowledge of various principles and techniques of news editing and production. News evaluation and knowledge of editing symbols. Basic practical work on traditional and new copy editing tools, page design/layout.

MAC 042:   PRINCIPLES OF BROADCASTING

(2 UNITS)

Knowledge of the characteristics and peculiarities of the broadcast media, as distinct from the print media. Overview of the physical and technical basis of radio and television systems. Origin and development of broadcasting in Nigeria: inventions and technical development in transmission of sound and pictures; development of radio broadcasting in the former British colonies especially in Nigeria; the British Empire Service: radio diffusion boxes; establishment of Nigeria Broadcasting Service (NBS) and Nigeria Broadcasting Corporation; establishment of regional radio and television stations; state broadcasting stations; regulation of broadcasting in Nigeria and the establishment of private radio and television stations; transduction of sound and pictures, electromagnetic waves and transmission of sound  and pictures; frequency and Amplitude modulation, and digitalization of broadcasting.

MAC 044:     RADIO/TV PROGRAMME WRITING AND PRODUCTION (3UNITS)

Examination of the elements and activities of the writing process with special attention to the nature of radio and television audiences. Understanding of the forms, nature and functions of radio and television programmes; basic knowledge of microphones, cameras, radio and television studios. Basic practical training in microphone techniques and other aspects of radio and television programmes production. In addition to writing samples of radio and television programme scripts, students are exposed to production of either a five-minute radio or television programme as part of their final examination. Commendable radio programmes and jingles are broadcast on our radio – UNIZIK 94.1FM.

MAC 052:   PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS (2 UNITS)

The course is designed as an introduction to Public Relations practice. It focuses on exposing the students to the basic concepts that underpin Public Relations as both a concept and organizational practice. It embodies an understanding of the definitional concept, theories and practical aspects of Public Relations. Role, scope and functions of Public Relations in the society and the organization. Differences between Public Relations and related disciplines. Appreciation of the importance of Public Relations in different types of organizations.

MAC 053:   ADVERTISING PRINCIPLES AND PRACTICE (2 UNITS)

Basic understanding of the fundamental principles of Advertising as a discipline. Definition and types of advertising, advertising appeals and techniques. Advertising as a tool for mass communication. Roles of Advertising in the society. Types of Advertising Agencies.

MAC 061:   ENGLISH FOR MASS COMMUNICATION (3 UNITS)

Understanding of the nature of journalese. Appreciation of the importance of English to Mass Communication in Nigeria and sound knowledge of the mechanics of the language, rules of grammar etc. Extensive practice in the use of language for general and specific purposes.

MAC 063:   GRAPHICS OF MASS COMMUNICATION (3 UNITS)

Study of the basic elements and principles of typography, particularly in relation to Mass Communication. Knowledge of different printing techniques. Understanding of the classification of typefaces and the proper use of each.

MAC 064:   INTRODUCTION TO PHOTOJOURNALISM (3 UNITS)

Understanding of the relationships between photography and journalism. Photography as a communication tool, with emphasis on pictures that communicate with aesthetics as well as technical skills. Anatomy of the camera and knowledge of basic principles of photography/camera operations.

 

 

B.SC DEGREE PROGRAMME

COURSE CONTENT

100 Level (Year One)

First Semester

Course CodeCourse TitleCredit Hours
MAC 101Introduction to Mass Communication I2
MAC 111Introduction to Reporting and News Writing2
MAC 121History of Nigerian Mass  Media2
MAC 161English for Mass Communication I2
GSS   101Use of English I2
GSS   104History and Philosophy of Science2
GSS   107Nigerian Peoples And Culture2
GSS   109*Basic Igbo Studies I2
SOC  101Introduction to Sociology I2
PSY  101Introduction to Psychology I2
LAW 243Nigerian Legal System I2
Total Number of Units20

* Basic Igbo Studies is a required University-wide course but does not add to the student’s credit load.

Second Semester

Course CodeCourse TitleCredit Hours
MAC 102Introduction to Mass Communication II2
MAC 122African Communication System2
MAC 162English for Mass Communication II2
MAC 172Introduction to Online Journalism/New Media2
GSS 102Use of English II2
GSS 103Logic and Philosophy of Science2
GSS 109*Basic Igbo Studies II2
SOC 113Introduction to Sociology II2
PSY 102Introduction to Psychology II2
LAW 244Nigerian Legal System II2
ENG 131Basic English Composition2
 Total Number of Units20

* Basic Igbo Studies is a required University-wide course but does not add to the student’s credit load.

 200 Level (Year Two)

 

First Semester

Course CodeCourse TitleCredit Hours
MAC 201News Editing2
MAC 211Critical Writing and Reviewing2
MAC 221Theories of Mass Communication2
MAC 231Community Media2
MAC 241Principles of Broadcasting2
MAC 251Principles of Public Relations2
MAC 261Introduction to Graphics2
MAC 281Speech Communication2
PSC  101Introduction to Political Science I2
CSC 101Computer Programming and Language I3
FRE 101Elementary French2
Entrepreneurial Studies*2
 Total Number of Units23

      * Entrepreneurial Studies is a required University-wide course but does not add to the student’s credit load.

 Second Semester

Course CodeCourse TitleCredit Hours
MAC 212Writing for the Mass Media2
MAC 222Media and Society2
MAC 242Radio/TV Script Writing2
MAC 252Principles of Advertising2
MAC 262Graphics of Mass Communication2
PSC 102Introduction to Political Science II2
CSC 102Computer Programming and Language II3
FRE 102Intermediate French2
PSY 253Social Psychology2
ECO 263Economic Problems of Nigeria2
Total Number of Units21

 

300 Level (Year Three)

First Semester

Course CodeCourse TitleCredit Hours
MAC 301Specialised Reporting2
MAC 311Feature and Magazine Article Writing2
MAC 321Mass Media and Politics2
MAC 331Newspaper Editing and Production2
MAC 341Radio/TV Programme Writing2
MAC 351Public Relations Copy and Media2
MAC 361Introduction to Photojournalism2
MAC 371Advertising and Public Relations Research2
PSY 311Social Statistics I2
Total Number of Units18

 

Second Semester

Course CodeCourse TitleCredit Hours
MAC 312Editorial Writing2
MAC 322Public Opinion and the Mass Media2
MAC 332Magazine Editing and Production2
MAC 342Business/Organisational Communication2
MAC 352Advertising Copywriting and Layout & PRAD Practicals2
MAC 362Film Theory and Aesthetics2
MAC 372Communication Research2
MAC 382International Communication, Popular Culture and Globalisation2
MAC 392Print Media Organization and Management2
PSY  312Social Statistics II2
Total Number of Units20

 400 Level (Year Four)

 

First Semester

Course CodeCourse TitleCredit Hours
MAC 411Investigative and Interpretative Reporting2
MAC 421Development Communication2
MAC 431Advanced Newspaper Production & Print Journalism Practicals I2
MAC 441Broadcast Library2
MAC 451International Public Relations2
MAC 461Ethics of Mass Communication2
MAC 481Advanced Radio/TV Production2
MAC 491Station Management and Operations & Broadcast Practicals2
 Total Number of Units18

 Second Semester

Course CodeCourse TitleCredit Hours
MAC 432Advanced Magazine Production and Print Journalism Practicals II2
MAC 442Broadcast Seminar2
MAC 452Multinational Advertising2
MAC 462Mass Communication Law2
MAC 472Research Project6
MAC 482Documentary Film Production2
MAC 492Organization and Management of Adverting and PR Agencies2
TOTAL NUMBER OF UNITS18

 

2.2.3 SIX-YEAR PART-TIME CONTINUING EDUCATION PROGRAMME (CEP)

 

FIRST SEMESTER

100 Level 200 Level 300 Level 400 Level 500 Level 600 Level
MAC 101MAC 121MAC 211MAC 281MAC 301MAC431
MAC 111MAC 201MAC 221MAC 311MAC 321MAC 451
MAC 161MAC 241MAC 251MAC 341MAC 351MAC 461
GSS 101PSY 101MAC 261PSY 311MAC 371MAC 471
GSS 104LAW 243MAC 331MAC 411MAC 421MAC 481
GSS 107FRE 101PSC 101MAC 441MAC 491
SOC 101MAC 231MAC 361CSC 101

 

SECOND SEMESTER

100 Level 200 Level 300 Level 400 Level 500 Level 600 Level
MAC 102MAC 212MAC 222MAC 322MAC 372MAC 422
MAC 112MAC 242MAC 252MAC 332MAC 382MAC 432
MAC 162PSY 102MAC312MAC 352MAC 442MAC 462
MAC 122LAW 244GSS 103MAC 363MAC 452MAC 472
MAC 102FRE 102PSC 102MAC 392PSY 312MAC 482
SOC 113MAC 262PSY 253MAC 492MAC 402
MAC 172ECO 263CSC 102
MAC 262MAC 342

 

 COURSE SPECIFICATIONS/DESCRIPTION

*100 LEVEL

MAC 101 & 102:       Introduction to Mass Communication

This is primarily designed as one of the foundation courses on which the Mass Communication discipline is anchored. Consequently, the course is an introduction to the basic concepts in Mass Communication. The purpose is for the course to serve as an introductory background for media education by demystifying the mass media for students by providing them with a basic understanding of what the mass media are and the way they operate. The course also reflects much of the rapid development that is taking place in the field of Mass Communication. Introduction to Mass Communication equally exposes students to fundamental knowledge of major issues in Communication, such as Gender Issues, as well as how gender-sensitivity can be cultivated in language use.

 

MAC 111 & 112:     Introduction to Reporting and News Writing

This course examines the various definitions of News, as well as the structure of the news story as distinct from other journalistic genres. This is a practical-oriented course designed to enable students to become proficient in preparing publishable copy to meet deadlines. Students are assigned beats, primarily on campus, to cover stories for publication. Elements of the journalistic style, interviewing, coverage of major news events also form part of the course content. 

MAC 121:      History of Nigeria Mass Media

This is an examination of the history of the mass media in Nigeria from 1859 till date. The course also looks at major trends in the development of the media, as well as their contributions to political, religious, economic and social development.

MAC 122:      African Communication System

This course exposes students to African oral traditional communication (Oramedia): its structure, variety and content. It entails a survey of past and present media systems as influenced by African political culture, and examines the continued relevance of these media forms.

MAC 161 & 162:     English for Mass Communication

English for Mass Communication equips the student with the knowledge and skills required for the effective use of the English language in the practice of Journalism. Emphasis is placed on the understanding of fundamental concepts in the English language, such as the parts of speech, sentence structure, rules of concord/agreement, punctuation, syntax etc. This practical-oriented course also schools students in the writing of various essay types, particularly from a journalistic perspective.

MAC 172: Online Journalism/New Media

This course introduces students to the Online Communication by x-raying the evolution of the New/Social Media and their indispensable role in modern Journalism practice. The interface between Online Journalism and Traditional Journalism is also examined to establish the challenges faced by traditional mass media and their coping mechanisms, for instance through Convergence.

*200 LEVEL 

MAC 201:      News Editing

Here, the student is guided to master the process of editing the news story: checking the reporter’s story for errors in grammar, spelling, fact, usage, style etc. The ultimate goal is to spot these errors and effectively correct them, and to recognize potentially libelous statements and inconsistencies in stories. The course also provides guidance on working to maintain a medium’s credibility, learning how to work with pictures and graphics to design eye-catching news pages, as well as how to craft attention-grabbing headlines. Thus, students are taught how to judge news values and keep abreast with current affairs at both local and international levels. A basic knowledge of the law and ethics of journalism also forms part of the course, in addition to basic skills in modern computer-based editing. 

MAC 211:      Critical Writing and Reviewing

The course examines the nature of criticism and the place/role of critical writing in Mass Communication. It also looks at the types of reviews, the format of the critical review, the different genres in Literature and the characteristics/elements of each genre. MAC 112 is practical-oriented; in addition to teaching the theory, the practice of reviewing the lively arts for daily newspapers and other media is also part of the course. Consequently, a lot of practical work is done in writing of reviews of novels, plays, movies, radio/television programmes, music, paintings, sculpture and other creative productions. Practical work also involves the analysis of the Literary/Review pages of selected Nigerian newspapers and magazines.  

MAC 221:      Theories of Mass Communication

The content of this course includes: exploration, categorization and analysis of theories of mass communication, as well as an examination of the relevance of specific theories to contemporary Mass Communication research and practice. Major theorists and their contributions to our understanding of the mass media, the industry and media audiences are also looked at. In addition, the course appraises the relationship between theory and research, and the relevance of the latter to the former.   

MAC 231:      Community Media

This course exposes students to the relevant theories that underpin the concept and practice of community media. It also demonstrates how participant communication theories could be used in the management of Community Radio and in the production of radio programme content for the community and by the community. MAC 231 is designed to equip students with the knowledge and skills to work in and/or manage Community Radio stations, for example the Department’s FM Radio station.

MAC 241:      Principles of Broadcasting

The course involves an overview of the physical, technical and societal basis of Radio and Television broadcasting. Its historical perspective includes an understanding of the law of nature that makes broadcasting possible, and the scientists who exploited it. MAC 241 also provides an understanding of the principles of wave propagation and of programming. It familiarizes students with the individual items and equipment used in Radio and Television broadcasting, and surveys the diverse environment of broadcasting stations and networks.

MAC 261 & 262: Graphics of Mass Communication

This course provides students with a hands-on knowledge of the importance of graphics in the production of publication materials like newspapers, magazines, books etc; the theory and practice of designing captions for TV programmes; variety of types, typefaces and paper quality; different types of layouts and designs; as well as principles and techniques of graphic production. The practical aspects of the course also include preparation of articles and photographs in photo-editing for newspaper/magazine publication.

MAC 251: Principles of Public Relations

The definition, concepts, theories, and practice of Public Relations and public affairs are at the centre of this course. It also looks at: the evolution of Public Relations globally and in Nigeria; the scope and functions of Public Relations; relationship between Public Relations and related disciplines; the importance of Public Relations in either profit or non-profit organizations etc. Public Relations research and the different models of Public Relations are also components of the course.

MAC 281: Speech Communication

This course teaches students to develop skills for effective communication with various audiences, including business and professional associates. Specifically, the course is based on the study of communication theory as applied to a variety of public speaking situations and social interactions. The goal is to improve students’ capacity to speak in public before a variety of audiences; to listen to and analyze speeches; to interact more effectively interpersonally; and to increase awareness of the role of communication in our complex society. The course content is based on the theory of Rhetorics, which exposes students to different speech situations and theories that deal with public speaking.

MAC 212:      Writing for the Mass Media

The content of this course revolve around instruction and practice in writing for the Mass Communication media, with major emphasis on development of the journalistic style; proficiency in grammar and usage; achieving clarity through sensitivity to English language by avoiding clichés, jargon, slang and superfluous words. All this is anchored on the student’s understanding of the basic characteristics of the various mass media and the techniques for writing for each medium. The course also teaches professional media writing in the age of the New Media, as well as the legal and ethical considerations in writing for the mass media.

MAC 222:      Mass Media and Society

The course is an examination of the mass media of communication as a social institution, with particular attention to pertinent sociological concepts, theories, themes and problems. It also looks at the roles of the mass media vis-à-vis major social institutions, and the media’s relationship with these institutions. MAC 222 also focuses on the sociology and professionalism of mass media communicators, in addition to mass media content and the issue of cultural imperialism and media dependency. Also examined are the internal dynamics and control of media organizations in the light of the interface between Mass Communication and politics and the principles of State control. The course content equally includes the role of communication in development and the issue of communication and rights: human rights, women’s rights, children’s rights etc. Patterns of media ownership and control are also part of the course; so are the characteristics of the Nigerian Press and Comparative Media Systems.

MAC 242: Radio and TV Script Writing

The content of the course includes: understanding basic programme types in Radio and Television; acquisition of the necessary skills for correct preparation of scripts for Radio and Television broadcasting; differentiating between writing for Radio and writing for Television; explaining the format for scripting for each medium, as well as for drama, documentary, sports etc. The course also involves practice in scripting for any of the programme types. Initial back-grounding includes:

  • Reasons/why it is necessary to  write a script; types of Radio and Television scripts
  • Knowledge of attributes/characteristics of the broadcast media.
  • Script formats for Radio and Television.
  • Contents of each column on Radio and Television script formats. 

MAC 252: Principles of Advertising

The course focuses on general review of the fundamental principles and tenets of the Advertising discipline, history of Advertising and the different classifications of Advertising, as well as the role of Advertising in society. MAC 252 also involves an overview of the Advertising field; surveys the operational principles and fundamental practice of Advertising, which include Advertising theories, marketing elements and their relationship to Advertising. Also examined are the relationship between the New Media and Advertising, and the increasing use of Internet Advertising within the contemporary Nigerian Advertising scene.

*300 LEVEL

MAC 301: Specialised Reporting

The course content revolves around an understanding of the advanced principles and practice in writing News stories, with emphasis on in-depth reporting techniques. Specialised reporting is designed to provide instruction in the techniques of reporting specialised subjects such as the Economy, Agriculture, Medicine, Religion, Sports, Labour, Science, Technology, Politics, the Environment, the Courts, the Arts etc. (with emphasis on Science and Technology reporting). The course offers an understanding of the basic literature as well as outstanding examples of reporting of these issues. MAC 301 also educates the student on the use of Journalese (language of the different spheres of specialised reporting), the role and use of ICTs and the New Media in reporting, and Citizen Journalism.

MAC 311: Feature and Magazine Article Writing

MAC 311 offers an insight into: the importance and need for the Feature article and the Magazine Article; research and other fact-gathering processes; structure of the Articles; different types of Feature and Magazine Articles; styles in Article writing, freelancing, and market for Articles. Also looked at are: characteristics of all kinds of Magazine Article writing; different styles of Magazine Article writing; the role of research in Magazine Article writing; and basic elements of good writing. Being practical-oriented, the course also includes intensive writing exercises/practical work in writing good Magazine Articles.

 MAC 321: Mass Media and Politics

This is a course on the linkages between Mass Communication and the political institution. It examines the opinion function of the mass media; mass communication and the formation of public opinion; agenda-setting function of the mass media; Mass Communication and status-conferral; concept of political power and freedom in society. MAC 321 also contains an examination of the political theories of the press; a review of the general principles of State control of the mass media; in-depth analysis of Mass Communication and Politics in Nigeria, including a look at the Nigerian Constitution and its provisions for the role of the media in the Nigeria society; propaganda and the mass media, involving the different forms of propaganda; the law of public communication, including public/national interest and national security.

MAC 331 & 332: Newspaper/Magazine Editing and Production

At the centre of this course is the understanding of the design and make-up of a newspaper/magazine. It teaches the meaning/definition and importance of copy editing in newspaper production; quality of good editing; editing concepts (of accuracy, clarity, coherence, conciseness etc) and practice in editing copy to achieve each of these, in addition to picture editing. The content of MAC 331 also includes an understanding of slugs for newspaper and magazine stories; the importance and utility of house style; editing and proofreading symbols; the organisational structure of a typical newspaper/magazine establishment; various techniques of newspaper and magazine production. Class activity involves newspaper layout design as it relates to objectives of newspaper page planning – aesthetics, balance, contrast, unity. Students go on excursion to witness practically how a newspaper is produced and circulated. Preparation of dummy sheet and production techniques are also part of the course content.

MAC 341:  Radio/Television Programming and Programme Writing

The course content comprises a comprehensive analysis of the writing process as it pertains to Radio and Television; analysis and evaluation of Radio and Television scripts; production of Talk, Interview, Discussion and Magazine programmes. The practical aspects of the course involve intense writing exercises. Students further learn how to design and schedule programmes for Radio and Television broadcasting in line with modern day non-stop 24-hour broadcasting. A formal programme writing format is adhered to, to ensure that students follow the essay-writing technique in all programme writing formats – a good introduction, a progressive middle (content) and a good summary (conclusion).

MAC 351: Public Relations Copy and Media

MAC 351 teaches the roles of the mass media as Public Relations (PR) channels; knowledge/definition of the nature of PR copy; preparation of PR copy for different mass media; understanding of the layout and writing procedures of different types of PR copy for different media; the nature of press releases, newsletters, house organs, annual report etc. The course content also includes an understanding of the organization of PR functions/special events and production of copy from them (press conferences, press briefings, press visits, open houses, fairs, conventions etc); knowledge of the characteristics of the various mass media, as well as those of the target audience(s) for whom the copy is packaged, to most appropriately achieve the PR goals/objectives. This will clearly show why the Radio (not the Newspaper), the Television (and not the Magazine) will do the job better, or why a mix-grill of media may prove more effective.

MAC 361: Photojournalism

This is a course that offers an understanding of photography as a communication tool; the anatomy of the camera; the nature and solutions of photo-technical problems etc. Emphasis is on pictures that communicate with aesthetics as well as technical skills.

MAC 371: Advertising and Public Relations Research

This course explores the importance of research in Advertising and Public Relations practices; examines the various methods, steps, and techniques in conducting PR and Advertising research; investigates the problems associated with marketing research. It also involves in-depth analysis of the trends and prospects of Advertising and Public Relations research in Nigeria. 

MAC 312: Editorial Writing

The course content includes: definition and structure of the Editorial viz: introduction, body and conclusion; comparison of the structure of an Editorial with those of other kinds of journalistic writings such as straight news, features, interviews etc; theories of persuasion relevant to journalism; role of persuasion in commentaries and editorials; strengths and limitations of persuasion in commentaries and other forms of Editorials; distinction between persuasive editorials and other forms: expository, narrative, argumentative editorials etc; trends in editorializing; functions of editorials; distinction between the Editorial as opinion expression and non-opinion-type journalistic writings. The course also looks at the audience for editorials, including the impact of editorials, and evaluates the effectiveness of editorials in Nigeria.

MAC 322: Public Opinion and the Mass Media

This course involves the analysis of people’s beliefs; issues of public concern; definition of public opinion and the historical evolution of public opinion; processes of opinion formation, as well as techniques, procedure and importance of public opinion polls.  Also examined are: the role of the mass media in the processes of public opinion formation, sustenance and change; theories and role of propaganda in public opinion; the relationship between public opinion and propaganda and the role of the mass media in shaping this relationship. Practical activities by students will involve conducting a mini opinion poll.

MAC 342: Business/Organizational Communication

This course introduces students to the different organizational structures and systems, and explores the factors that affect harmony in the workplace, including the different communication models for effective organizational practices. The course is designed to provide students with a clear understanding of the environment in which an organization operates; it also examines the fundamental issues relating to organization management and the role of communication in effective organizational management.

 MAC 352: Advertising Copy Writing and Layout

MAC 352 is designed as an exposé of the principles of copy writing and layout, within the framework of Graphics of Advertising. The course content embodies the need to develop students’ creative talent and style in producing advertisements for different media. Students are also exposed to different copy techniques: writing classified advertising, copy writing, and layout techniques. The course is practical-oriented and includes intensive practical writing exercises to equip students with the skills to produce creative advertising copy and layout designs. Overall, the course is intended to provide grounding for students to produce academic insights and industry applications related to concepts of advertising creativity, production, management and planning.

MAC 362: Film Theory and Aesthetics

This is a study of the principles and processes of the production of Film as a medium of electronic communication. The course examines the concept of film as a work of art and looks at the various aesthetic elements and theories that are useful in the analysis and review of films and film productions. It also includes a study of different film production techniques and the parameters governing film production. The course should acquaint students with the necessary skills for appreciating Film as a work of art, in line with existing principles and theories of aesthetics. Practical appreciation of films as works of art should form a major aspect of the course.

 MAC 372: Communication Research

This course provides an understanding of the nature, function and utility of scientific research, as well as the relationship between theory and research. It also involves the identification of research problems and concepts; definition of variables (conceptual and operational); clarification of such fundamental research concepts as population, research questions, hypothesis, sampling, types of sample and sampling procedures/techniques etc. The content of MAC 362 also includes types of research and the research process: qualitative, quantitative, content analysis, historical research, legal research, and observation (participant or otherwise). Concepts of reliability and validity are equally looked at, in addition to the use of SPSS for data analysis.

MAC 382:  International Communication, Globalization and Popular Culture

This is an overview of the world’s press systems, with focus on the unidirectional flow of information between the industrialised and ‘Third World’ nations, including an examination of how ideology, culture, economy and international market culture have all contributed either in hindering or advancing international communication. A thorough knowledge of the politics and nature of international communication is at the core of the course. MAC 382 is also structured to expose students to the current debates in globalization and popular culture. It addresses issues of importance in the fields of globalization, media ownership concentration, and discussions on important concepts and theories that inform globalization and global journalism practice. Students are expected to learn to critically analyse emerging trends in popular culture, such as music and theatre. By the end of the course, students are expected to have understood the framework of globalization, impact of globalization on the media, impact of popular culture and trends on developing cultures, context of global communication and future of globalization. 

MAC 392: Print Media Organization and Management

This is a study of the nature of management principles and roles, and their application to the effective organization and management of print media establishments. It looks at the organizational structure and operation of the various departments and personnel involved in newspaper and magazine production; mobilization and motivational strategies for enhanced productivity among print media personnel/staff; analysis of the sequential journey of news from the reporter to the news-stand; effective management of print media organizations; management theories; leadership and leadership qualities. A visit to a print media outfit in a partial fulfillment for the requirements of the course, is also part of the course content.

  • LEVEL

MAC 411: Investigative and Interpretative Reporting

Starting with the definition of investigative reporting (uncovering what someone wants to keep secret), MAC 411 examines the qualities of the investigative reporter; sources of ideas for investigative reporting; the process of investigative  reporting; writing the investigative report; dangers in investigative reporting; as well as ethics of investigative reporting. Similarly, the course defines interpretative reporting, identifies the qualities required of an interpretative reporter and discusses types of interpretative reporting. Writing investigative and interpretative reports forms the practical aspects of the course.

MAC 421: Development Communication

The course content revolves around an understanding of the role of communication in national development. It therefore involves an extensive coverage of the general role of the media in society, with special reference to promoting social change and socialization. A thorough understanding of the concept of ‘Development’ and the participatory nature of ‘Development Communication/Behaviour Change Communication’ is the overall goal of the course, as a pre-requisite for effectively ‘Doing Devcom’. 

MAC 431: Advanced Newspaper Production

This is the practical application of the processes of newspaper editing and production. Students should produce the Department’s training newspaper (UNIZIK Comet Newspaper) to gain practical experience in every stage of the production process – from reporting, through editing to circulation. The course offers the students the opportunity to put into practice all the knowledge they have acquired over the years in news gathering, editing, production, editorial writing etc. The Editorial Board of the newspaper comprises the students who are assigned various editorial roles.

MAC 441: Broadcast Library

This course equips students with knowledge of the fundamentals of library use in relation to broadcasting. It includes an understanding of various categories of repository broadcast materials suitable for individual programme contents; a working knowledge of the nature and content of the broadcast library; an appreciation of the broadcast library as the backbone of effective programming; and knowledge of methods of research and library use in relation to the production of quality programmes. To ensure that students properly appreciate this course, they are deployed to the University Library on a one-day study visit where the staff of the University Library guide and expose students to the various sections of the library, the activities of these sections and the duties of the University Library staff. This equips the students with the skills to compile various broadcast materials e.g. fillers for broadcast, records, CDs for request programmes etc.

MAC 451: International Public Relations

This comprises an analysis of trends, issues and problems confronting Public Relations departments in multinational corporations and other organizations involved in international trade and business. The course also entails an overview of how International Relations (International Affairs) and International Public Relations (IPR) dovetail in many ways, for effective understanding of the interface of the two courses. This will widen the understanding of who the publics of IPR are and how international organizations conclude agreements at global conventions, and how these world bodies influence the practice of IPR and dictate its pace.

MAC 461:  Ethics of Mass Communication

The content of this very core course includes: an understanding of general ethical and moral standards and their application to Mass Communication; ethical theories and systems; ethical responsibilities of individuals, groups and organizations engaged in message construction, transmission or consumption, particularly in the field of news and public affairs; ethical problems in society and their relationships to ethical issues in Mass Communication; and mechanisms for maintaining ethical standards in Journalism. 

MAC 481: Advanced Radio/Television Production

The course is predicated on coverage of complex news events and other events for Radio and Television, such as sports, ceremonies, parades etc. It provides thorough understanding of a good number of concepts and techniques: the principles and techniques of instant news and other programme analysis; advanced preparation and delivery of Radio and Television newscasts and other programmes; current legal and ethical problems of broadcasting; film and tape editing; the importance of location pre-visits (survey) to the site; identification of outside broadcast Radio and Television equipment; and conducting programme research. The initial grounding in this course entails knowledge of the following:

  • Production stages in Radio and Television.
  • Production team, staff and crew, as well as their roles in the four stages of production.
  • Operation of various equipment and technical facilities in the studios
  • Studio and field recording of Radio and Television programmes
  • Interviewing on Radio and Television (studio interview and location interview techniques and microphone handling)
  • Sound, microphones and functional types
  • Light, camera and visual composition.
  • Editing of radio and television programmes
  • Group production of a 30-minute Radio or Television programme.

MAC 491: Station Management and Operations and Broadcast Practicals

This practical-oriented course is focused on the practical daily management of Radio/TV stations, involving programme planning/schedule, traffic control, personnel management, planning and directing of special outside broadcasts and simulated transmissions or live broadcasting. It is closely related to MAC 481.s

MAC 432: Advanced Magazine Production

This is the practical application of the principles and processes of magazine editing and production.  The Department’s training magazine (UNIZIK Comet Magazine) should be produced by the students. The course entails intensive practical work in all aspects of the production process, from reporting to circulation. It offers the students the opportunity to put into practice all the print media-related knowledge gathered over the years from all the courses relating to news gathering, editing, production, graphics, feature writing, article writing etc. The Editorial Board of the UNIZIK Comet Magazine is totally comprised of students who are assigned the various roles in magazine production and circulation.

MAC 442: Broadcast Seminar

From this course, students acquire an understanding of contemporary issues and developments in the communication industry, with specific focus on broadcasting. This entails: an identification and analysis of topical issues so as to empower students with the methods and skills of problem-solving of issues like ethics and responsibilities, professionalism, regulation and freedom of information, access and participation, decentralization and democratization, management, best professional practices in broadcasting etc. The course also provides knowledge of the rudiments of seminar writing and presentation and skills for the writing and presentation of seminar papers. The role of broadcasting in developing countries is also looked at, in terms of how broadcast media can help: promote development and morality; alleviate poverty; instill the spirit of industry in people as a philosophy; improve productivity and curb consumerism tendencies; encourage more equitable distribution of amenities and bridge the gap between the haves and have-nots. In all this, the ultimate goal is to make our broadcast information fare more development-oriented. 

MAC 452: Multinational Advertising

The course examines the mass media as vehicles of international advertising. The course content is therefore comprised of the following fundamental components: the exportation, importation and adoption of foreign advertising programmes and their economic and social consequences; an exploration of the different advertising techniques suitable for internal markets; development of global advertising campaign techniques targeted at consumers in individual foreign countries; and an examination of the different schools of thought on international marketing developments and processes. Students are also exposed to different academic insights regarding advertising in different countries.

MAC 462: Mass Communication Law

This is the study of the legal framework within which the mass media operate. It examines the development and constitutional growth of freedom of expression, and the privileges and restraints affecting the mass media. The nature and variety of Press laws are also looked at, including the laws of Libel, Sedition, Privacy, Contempt, Obscenity, Copyright etc, as well as Government regulation through these laws. Other control measures (extra-legal measures against the Press and self-regulatory mechanisms like the Press Council) are also examined.

 MAC 482: Documentary Film Production 

The content of this course comprises the survey of the evolution and pioneers of the documentary film, in addition to an analysis of the creative, political, anthropological and journalistic environments of the documentary design. It also involves pre-production planning, intensive field work, production and subsequent evaluation of individual documentary projects. Knowledge of film and video editing is a pre-requisite. This course is the climax of the students’ Radio/Television production courses and the practical aspects of the course require students to go to the field, record audio and video actualities which they use in producing different kinds of documentary programmes. To actualise this, students are assigned to groups to produce sample documentary film programmes of not more than 25 minutes duration which are assessed. This practical content carries a score of 60%, while the written examination is scored 40% for the semester work.

MAC 492: Organization and Management of Advertising and Public Relations Agencies

The course provides effective guidelines for starting an enterprise in Advertising or Public Relations. The organization and management of the various departments of a full-service AD or PR Agency are also looked at. The course content also includes the discussion of different types of Advertising agencies; differences between agency functions and duties; differences between in-house Public Relations departments and consultancy; and role of regulatory bodies in Advertising and Public Relations practice (with case studies of APCON and NIPR).

 MAC 472: Research Project

 Preliminary Pages

  • Title page
  • Author’s Declaration
  • Certification
  • Dedication
  • Acknowledgements
  • Table of Contents
  • List of Tables
  • List of Figures
  • Abstract

Chapter One: Introduction                                                                                             

  • NOTE: Write one or two-paragraph statement on the title of your study before proceeding to the background of the study
  • Background of the Study
  • Statement of the Research Problem
  • Purpose of the Study/Rationale
  • Research Questions
  • Scope of the Study
  • Significance of the Study
  • Definition of Terms

 Chapter Two: Literature Review                                            

  • Review of related literature
  • Theoretical Framework (identification of theory; briefly summarise your theory; indicate how you apply the theory to your study)
  • Hypotheses (If any)

Chapter Three: Research Methodology

  • Research Design
  • Study Population
  • Sample Size and Sampling Procedure
  • Data Collection Instrument
  • Measurable Variables
  • Pre-test and Validation of Research Instrument (if any)
  • Data Collection

Chapter Four: Data Presentation and Analysis

  • Data presentation and Analysis
  • Analysis of Research Questions
  • Hypotheses Testing
  • Discussion of Findings

Chapter Five: Summary, Conclusion and Recommendations

  • Summary
  • Conclusion
  • Recommendations (if any)
  • Suggestions for Future Research
  • Limitations of the Study

References (APA Style – 6th Edition)

Appendix (if any)

 Font: The font size for undergraduate research project is 14pt size, Times New Roman.

 Pagination: The page number must be placed at the right top of the pages

  • Preliminary pages must be numbered with lower case Roman numerals.
  • The main body of the project, including the text and references must be numbered consecutively by Hindi numerals.
  • NOTE: All the pages of the work must be numbered except Appendix

 Colour for final Binding: Navy Blue

Spine: Name, Programme, Year of Research.

 

 

POSTGRADUATE PROGRAMMES COURSE DISTRIBUTION

 

PGD Programme

 

FIRST SEMESTER

COURSE CODECOURSE TITLECREDIT HOUR
MAC 700Foundations of Mass Communication3
MAC 701Theories of Mass Communication3
MAC 711Public Relations Practice/Strategies3
MAC 721Media Law and Ethics3
MAC 731Newspaper and Magazine Reporting3
MAC 741Writing for the Mass Media3
MAC 751Electives: PRAD/Print/Broadcast/NICTs3
MAC 761Communication and Entrepreneurship3
MAC 771Advertising Principles and Practice/Strategies3
TOTAL CREDIT HOURS27

 

SECOND SEMESTER

COURSE CODECOURSE TITLECREDIT HOUR
MAC 702Newspaper and Magazine Production3
MAC 712Introduction to Broadcast Journalism, Principles and Management3
MAC 722Specialized Reporting3
MAC 732Introduction to Development Communication3
MAC 742Introduction to Media and Gender Mainstreaming3
**MAC 752Media Practicals at UNIZIK 94.1FM for Broadcast option and participation in the production of UNIZIK Comet Newspaper /Magazine
MAC 772Quantitative and Qualitative Research Methods3
MAC 782Research Project6
MAC 792Seminars3
TOTAL CREDIT HOUR27

** Media Practicals at UNIZIK 94.1FM for Broadcast option and participation in the production of UNIZIK Comet Newspaper /Magazine is compulsory, but not part of the Credit Hour

 

M.Sc. Programme

 

FIRST SEMESTER

COURSE CODECOURSE TITLECREDIT HOUR
MAC 801Advanced Communication Theories2
MAC 811Communication for Development2
MAC 821Mass Communication Seminar2
MAC 831Political Communication and Public Opinion2
MAC 841Application of Quantitative Research Methods3
MAC 851

 

Electives: Print/Broadcast/PRAD/NICTs, Development Communication

*(Student to choose one course from the major sequence and seminar)

2

 

MAC 861Organizational Communication Principles2
TOTAL CREDIT HOUR15

 

SECOND SEMESTER

COURSE CODECOURSE TITLECREDIT HOUR
MAC 802International Communication and Diplomacy2
MAC 812Mass Media, Propaganda and Mind Management2
MAC 822Gender Issues in Mass Communication2
MAC 832New Media2
MAC 842Application of Qualitative Research Methods3
MAC 852Effects of Mass Communication2
MAC 862Elective: Student to choose one course from the minor sequence and seminar2
MAC 872Thesis12
TOTAL CREDIT HOUR27

 

MAJOR SEQUENCE (FIRST SEMESTER)

 

Print Sequence

  • Issues of Professional Practice in Print Journalism (Seminar)
  • Community/Rural Journalism
  • Newspaper and Magazine Management and Production
  • Global Journalism and Human Rights Reporting

Electronic Sequence

  • Topical Issues in Broadcasting (Seminar)
  • Community Broadcasting
  • Film Theory and Aesthetics
  • Educational Broadcasting

PRAD Sequence

  • Issues in Advertising and Public Relations Practice (Seminar)
  • Integrated Marketing Communication
  • Strategic Communication
  • Advertising and Consumer BehaviourNICTs Sequence
    • Issues in NICTs (Seminar)
    • Globalisation and Cultural Synchronisation
    • Citizen Journalism
    • Social Media

     

    MINOR SEQUENCE (SECOND SEMESTER)

    Communication and Conflict Management Sequence

    • Issues in Communication and Conflict Management (seminar)
    • Multiculturalism, Ethnicity and the Media
    • Media and Gender Mainstreaming
    • Peace Journalism

    Health Communication Sequence

    • Issues in Health Communication
    • Health Care, Health Promotion and Health Campaigns/Interventions
    • Health Information/Health Literacy/Health Education

    Development Communication Sequence

    • Issues in Development Communication (Seminar)
    • Development Communication/Behaviour Change Communication
    • Advocacy Negotiation, Social Policy and Communication
    • Communication for Rural and Community Development

     

    Ph.D. Programme

    FIRST SEMESTER

    COURSE CODECOURSE TITLECREDIT HOUR
    MAC 901Quantitative and Qualitative Research  Design, Application and Data Analysis3
    MAC 911New Media and Development2
    MAC 921Seminar 13
    TOTAL CREDIT HOUR08

     

    SECOND SEMESTER

    COURSE CODECOURSE TITLECREDIT HOUR
    MAC 950Media Rights and Intellectual Property2
    MAC 951Bibliography of Mass Communication2
    MAC 954Dissertation18
    TOTAL CREDIT HOUR22

     

    1. COURSE DESCRIPTION

     

    • COURSE DESCRIPTION FOR PGD PROGRAMME

     

    MAC 700:     FOUNDATIONS OF MASS COMMUNICATION (3 Credit Units)

    The course is concerned with the examination of Mass Communication as a sub-type of human communication. Elements of communication and the communication process are explored. Definition of Mass Communication and differences between it and other forms of communication. Survey of the mass media, including their characteristics, strengths and weaknesses are also emphasized.

     

    MAC 701:     THEORIES OF MASS COMMUNICATION (3 Credit Units)

    This course facilitates an understanding of scientific knowledge and the nature of theory and theorizing.  The course also entails an examination of the major theories necessary for good understanding of the nature, operations, uses and effects of Mass Communication.

     

    MAC 711:     PUBLIC RELATIONS PRINCIPLES AND PRACTICE (3 Credit Units)

    The definition and understanding of the concept of Public Relations. The scope and function of Public Relations; relationship between Public Relations discipline and other marketing communication disciplines such as marketing, promotions, etc. The course exposes the students to the principles and practice of Public Relations, including the theories and models of Public Relations practice.

     

    MAC 721:  MEDIA LAW AND ETHICS (3 Credit Units)

    The nature of ethics. Ethical standards applicable to Journalism. Mechanisms for ensuring ethical conduct among media professionals. Concepts of freedom of the press and freedom of access to information. Legal framework within which the mass media should operate and legal control of the mass media. Relationship between ethics and law in Mass Communication.  A critical appraisal of the ethical codes and theories of journalism practice and the Freedom of Information (FOI) Law.

     

    MAC 731: NEWSPAPER AND MAGAZINE REPORTING (3 Credit Units)

    The course explores the foundational principles of news reporting in general as well as reporting, for the print media in particular. It introduces the students to news reporting principles, style and techniques of news gathering and reporting, particularly in the context of the print media of the newspaper and magazine. It also focuses on the use of new media applications and platforms in news reporting.

     

    MAC 741: WRITING FOR THE MASS MEDIA (3 Credit Units)

    Instruction and practice in writing for the mass media with emphasis on the development of the journalistic style and an understanding of the nature of journalese. Understanding of the basic characteristics of the various mass media and the techniques for writing for each medium.

     

    MAC 771:     ADVERTISING PRINCIPLES AND STRATEGIES (3 Credit Units)

    Overview of the fundamental principles and tenets of Advertising. Definition, nature, history/evolution of Advertising in Nigeria and globally. Advertising as Mass Communication. Advertising appeals. Various Advertising strategies. Role of Advertising in the society. Types of Advertising agencies.

     

    MAC 702: NEWSPAPER AND MAGAZINE PRODUCTION (3 Credit Units)

    Study of the peculiarities, characteristics, strengths and weaknesses of the print media as distinct from the broadcast media. Print media and their contents. Understanding the design and make-up of a newspaper/magazine; basic differences between newspapers and magazines. Definition and importance of copy editing in the production process. The course as well provides foundational understanding of trends in editing, page planning and production. It also exposes the students to the modern software packages in page planning, production and editing.

     

    MAC 712: INTRODUCTION TO BROADCAST JOURNALISM, PRINCIPLES AND MANAGEMENT  (3 Credit Units)

    Overview of the physical, technical and theoretical bases of Radio and Television broadcasting. Similarities and distinctions between Radio and Television as broadcast media. Understanding of the principles of wave propagation and programming principles. Description and identification of the individual items and equipment used in radio and television.

     

    MAC 722: SPECIALISED REPORTING (3 Credit Units)

    An exploration of different fields of journalism practice. Exposes the students to the different technicalities, styles and concepts of specialized reporting in areas such as environmental reporting, human trafficking, human rights reporting, transport, sports, health etc.

     

    MAC 732: INTRODUCTION TO DEVELOPMENT COMMUNICATION (3 Credit Units)

    Origin and applicability of the concept of Development Communication. Understanding of the concepts of ‘development’ and ‘communication’. The role of communication in national development. The general role of the media in society with special reference to promoting social change and socialization. Models/paradigms of Development Communication.

     

    MAC 742: INTRODUCTION TO MEDIA AND GENDER MAINSTREAMING (3 Credit Units)

    This course aims to help students understand the concept of gender. It exposes the students to the various ways journalists can use gender as an analytical framework for understanding, researching and presenting news stories. The course examines how gender is reflected and used in journalism practice such as in the gathering of information, use of sources and the use language and words that reflect inclusiveness and that are free of bias or stereotypical nuances.

     

    MAC 772: QUANTITATIVE AND QUALITATIVE RESEARCH METHODS (3 Credit Units)

    The nature, function, and uses of specific research designs. The nature of theory and the relationship between theory and research. Types of research. The research process: identification of the research problem; basic concepts; definition of variables (conceptual, operational), the research setting and population etc.

     

    SEMINAR 792 (3 Credit Units)

    Expose students to topical issues in mass media, communication theories and concepts. Students are expected to explore contemporary trends in communication and media in any area of interest or specialization.

     

    11.2 COURSE DESCRIPTION FOR M.Sc. PROGRAMME

     

    MAC 801:   ADVANCED COMMUNICATION THEORIES (2 Credit Units)

    A more advanced form of exploration of Mass Communication theories, which enhances the students’ ability to provide sound criticism and interpretation of theories and their applications to relevant discourses. This course aims at familiarizing students with the application, use and critique of Mass Communication theories, especially in relation to the situations of developing countries such as Nigeria.

     

    MAC 811:      Communication FOR Development (2 Credit Units)

    Analysis of the role of communication in the process of development.  A close look at the dominant paradigm of development and development communication, as well as the new paradigm, including their various models, approaches and strategies. Issues in ‘Third World’ development.

     

    MAC 831:     Political Communication and PUBLIC OPINION (2 Credit Units)

    The role of communication in the political process.  Survey of political philosophies of the Press and linkages between the mass media and the political institution. Impact of the media in the formation and management of public opinion. Media role in political agenda-setting and status-conferral.

     

    MAC 841: QUANTITATIVE RESEARCH METHODS (3 Credit Units)

    students will be exposed to the science and technology of quantitative research methodologies in the Social Sciences. The course also acquaints students with the quantitative techniques of research design and the different quantitative approaches to data analysis. In particular, it will expose students to the latest application of the Statistical Package for Social Sciences (SPSS).

     

    MAC 802:      International Communication and Diplomacy (2 Credit Units)

    International relations and the role of communication in international interactions and diplomacy.  Information flow between the different “worlds” and the news flow controversy.  The Media Systems Paradigm and the disparity in world media systems. Topical, contemporary issues/debates in international communication.

     

    MAC 812: Mass Media, Propaganda and mind management (2 Credit Units)

    Nature of propaganda, disinformation and mind management, and the role of Mass Communication in these. Theories of persuasion and persuasive communication are the major considerations in this course.

     

    MAC 822:  Gender Issues in Mass Communication (2 Credit Units)

    Study of the gendered society/gender relations in society. Women in the media: professionalism and career prospects. Issues in media coverage of women; stereotyping, trivialization, etc.  Review of current trends in gender-sensitive communication.

     

    MAC 832: NEW MEDIA (2 Credit Units)

    This course is an exposition on the changing nature of information dissemination at the advent of the New Media. The concepts, principles and theories that underpin the evolution of New Information and Communication Technologies are also explored. The different New Media platforms especially Social Media and their application for national and global information production will be stressed.

     

    MAC 842: APPLICATION OF QUALITATIVE RESEARCH METHODS (3 Credit Units)

    this course is an exploration of the qualitative research methodology. Students are exposed to qualitative research design such as semiotics, textual analysis, Focus Group Discussion (FGD), Grounded Theory, etc. The different methods and techniques for interpreting and analysing qualitative data will be treated in depth.

     

    MAC 852:      Effects of Mass Communication (2 Credit Units)

    Study of models, paradigms and theories of Mass Communication effects.  Audience segmentation and characteristics. Types/nature of media effects; critical appraisal of the impacts and significance of Mass Communication at individual and societal levels.

     

    MAC 872:   THESIS (12 Credit Units)

    Students’ practical demonstration of knowledge of Mass Communication concepts and research methodologies, through execution of supervised research project.  The Thesis is the formal report of a systematic study carried out in accordance with acceptable scientific methodology.

     

    11.3 COURSE DESCRIPTION FOR Ph.D PROGRAMME

     

    MAC 901: QUALITATIVE RESEARCH DESIGN, APPLICATION AND DATA ANALYSIS (3 Credit Units)

    This course is designed to provide a reasonably comprehensive overview of qualitative inquiry within the Communication discipline. The course will examine some of the theoretical underpinnings of doing qualitative research such as in-depth interview design, semiotic discourse analysis and grounded theories. More importantly, students will become equipped with pragmatic tools essential to conducting human communication research and will also be introduced to basic issues of research design, methodology, and analyses.

     

    MAC 911: NEW MEDIA AND DEVLOPMENT (2 Credit Units)

    This course is designed as an advanced course in New Media Communication. Students at this level are expected to apply the principles of Web Sites and other formats of Online communication in practice, focusing on creating content, developing designs and producing graphics. The course also explores the intricacies of Online communication as a tool for development, political mobilization and participatory democracy. Topics will emphasize virtual communication using social media platforms and explore how communication technologies have evolved, as well as their consequences for development. Topics will change to reflect trends in the field.

     

    MAC 921: SEMINAR (3 Credit Units)

    This is an advanced course dealing with a specialized topic within Mass Communication. Students will be exposed to issues covering different areas in communication, especially emerging and current discourses in communication theory and practice. Topics will vary on the basis of the instructor’s area of emphasis and students’ interests.

     

     

    MAC 950: MEDIA RIGHTS AND INTELLECTUAL PROPERTY (2 Credit Units)

    This course is designed to evaluate the effectiveness of the current law for the protection of media content as forms of intellectual property. It also looks at the potential liability for misuse of information and the publication of detrimental information. The course aims to provide students with a good grounding in laws that affect media rights. Students are exposed to fundamental and advanced intellectual property rights issues in copyright, patent. They also learn about issues that lie at the heart of today’s digital information society, such as cybercrime, e-commerce, Information Privacy Law, Internet Law, Copyright Law, Intellectual Property Law, Internet Regulation, Mass Media Law, Patent Law and Trademark Law.

     

    MAC 951: BIBLIOGRAPHY OF MASS COMMUNICATION (2 Credit Units)

    In recognition that Mass Communication comprises the institution and techniques by which the specialized social groups employ technological devices to disseminate content, Bibliography of Mass Communication is an exposé on the institutions that fashion Mass Communication as well as the various disciplines that interface with communication scholarship. The course also examines the consequences of Mass Communication to society. MAC 951 is designed to develop and enhance students’ understanding and interpretation of the multivariate perspectives in the Mass Communication discipline. The course explores the evolution of Mass Communication and the various research traditions and perspectives that affects and influence Mass Communication as a discipline. The student is also made knowledgeable of the compendium of different works in Mass Communication.

     

    MAC 954: DISSERTATION (18 Credit Units)

    This is a reflection of students’ practical demonstration of knowledge of Mass Communication concepts and research methodologies, through execution of supervised research project.  The Dissertation is the formal report of a systematic study carried out in

    accordance with acceptable scientific methodology. Students at this point will conduct academically-oriented research in a chosen area of communication. This will enable students to grasp important theoretical, methodological, and content principles and concepts and to author a manuscript of convention and/or journal publication quality

     

    M.Sc/Ph.D RESEARCH OUTLINE

     

    1. Preliminary Pages
    • Title page
    • Author’s Declaration
    • Certification
    • Dedication
    • Acknowledgements
    • Table of Contents
    • List of Tables
    • List of Figures
    • Abstract (The Abstract should not be more than 280 words in single line spacing and block paragraphing; state the key words in bold font at the foot of the Abstract).

     

    1. Chapter One: Introduction

    NOTE: Write one or two paragraph statement on the title of your study before proceeding to the background of the study. Consider this to include the motivation of study.

    • Background of the Study
    • Statement of the Research Problem
    • Purpose of the Study/Rationale
    • Objectives of the Study
    • Research Questions
    • Scope of the Study
    • Significance of the Study
    • Definition of Terms

     

    1. Chapter Two: Literature Review
    • Review of related literature
    • Review of Empirical Studies (empirical review should be about 10 years back).
    • Theoretical Framework (identification of theory; briefly summarize your theory; indicate how you apply the theory to your study)
    • Hypotheses (If any)

     

    1. Chapter Three: Research Methodology
    • Research Design
    • Area of Study
    • Study Population
    • Sample and Sampling Procedure
    • Data Collection Instrument
    • Measurable Variables
    • Pre-test and Validation of Research Instrument (if any)
    • Data Collection

     

    1. Chapter Four: Data Presentation and Analysis
    • Data presentation and Analysis
    • Analysis of Research Questions
    • Hypothesis Testing
    • Discussion of Findings

     

    1. Chapter Five: Summary, Conclusion and Recommendations
    • Summary
    • Conclusion
    • Recommendations (if any)
    • Suggestions for Future Research
    • Limitations of the Study

     

    1. References (APA Style – 6th Edition)
    2. Appendix (if any)

     

    1. Other Details
    • Font: The font size for M.Sc and Ph.D is 12pt, Time New Roman.
    • Spacing: 1.5 Spacing
    • Pagination: The page number must be placed at the right top of the page
    • Preliminary pages must be numbered with lower case Roman numerals.
    • The main body of the dissertation, including the text and references, must be numbered consecutively in Hindi numerals.
    • NOTE: All the pages of the work must be numbered except Appendix
    • Colour for Final Binding: Dark Orange (M.Sc); Black (Ph.D).
    • Spine: Name, Programme, Year of Research.